which social media is best Facebook vs instagram

which social media is best Facebook vs instagram

Hello friends, today I will compare between facebook and Instagram to know which social media is best Facebook vs instagram, This article was created by analyzing data from alexa.com, statista.com, similarweb.com and Wikipedia.

what is social media? 

Social media is computer-mediated technology that facilitates the sharing of ideas, career interests, thoughts, information and other forms of expression via virtual communities and networks, Such as:-Facebook, Twitter, Instagram, Snapchat, WhatsApp, etc.

which social media is best Facebook vs instagram

1) what is Facebook? 

Facebook is a social networking website where users can post comments, share photographs and post links to news or other interesting content on the web, chat live, and watch short-form video. You can even order food on Facebook if that's what you want to do.

basic info :-
URL   = https://m.facebook.com
CEO   = Mark juckerberg
Founded on    = February, 4/2004;
Headquarters = Menlo Park, California, USA.
Employees      = 35,587

2) what is instagram? 

Instagram is a photo and video-sharing social networking service owned by Facebook, Inc. It was created by Kevin Systrom and Mike Krieger, and launched in October 2010. It allows you to share photos, videos, Stories, and live videos. It has also recently launched IGTV for longer-form videos.

basic info :-
URL   = https://instagram.com/
CEO   = Kevin Systrom
Founded on     = October, 2010
Headquarters = Menlo Park, CA
Employees       = 550+

Read also :- Top 10 most popular social media in the world

Monthly active users 

1) Facebook = 2.32 billion (2,320,000,000)
2) Instagram =1 billion (1,000,000,000)

Global ranking Facebook vs instagram

1) Facebook  = 3
2) Instagram = 15

Daily pageviews per visitor

1) Facebook  = 3.91
2) instagram = 3.82

daily time on site  

1) Facebook  = 9.21
2) instagram = 5:42

bounce rate Facebook vs instagram

1) Facebook  = 49.90%
2) instagram = 62.2%

social media market share Facebook vs instagram 

1) Facebook  = 69.52%
2) instagram = 2.30%

Traffic comparison twitter vs instagram 

Total visits 

1) Facebook  = 20.9 billion
2) Instagram = 3.15 billion

Traffic sources

1) Facebook :-
Direct     = 81.02%
Referral = 2.80%

2) Instagram :-
Direct     = 66.07%
Referral = 5.35%

Search traffic 

1) 10.57% of Facebook traffic is from search.
Organic search = 98.67%
Paid searches    = 1.33%

2) 17.63% of Instagram traffic is from search.
Organic searches = 99.94%
Paid searches       = 0.06%

Read also :- which social media is best Twitter vs instagram

The top 5 countries by user:- Facebook vs instagram 

1) top 5 country by Facebook users :-

(country name--users%--country rank)

USA          = 25.5% = 3
Japan       = 4.4%   = 7
UK            = 4.3%   = 3
India        = 4.2%   = 4
Germany = 3.6%   = 5

1) top 5 country by Instagram users :-

(country name--users%--country rank)

1) USA     = 24.5% = 10
2) Russia = 7.3%   = 11
3) Japan  = 5.2%   = 17
4) UK       = 4.4%   = 14
5) Iran     = 4.2%   = 5

logo comparison Facebook vs instagram. 

1) logo of Facebook 

2)logo of  Instagram

Statistics:- Facebook vs instagram 

Top 5 Facebook Statistics

1) Total Number of Monthly Active Facebook Users = 2.23 billion.

2) In Europe, over 307 million people are on Facebook.

3) Total Number of Desktop Daily Active Facebook Users = 1.47 billion.

4) Total number of Mobile Daily Active Facebook Users = 1.57 billion.

5) Facebook Stories Daily Viewers = 150 million

Top 5 Instagram statistics:-

1) Total Number of Daily Active Instagram Users = 500 million.

2) Number of Instagram Likes per day = 4.2 billion.

3) Number of Businesses on Instagram = 25 million.

4) Number of Photos & Videos uploaded per day = 100 million+

5) Number of Photos Shared to Date = 50 billion.

Demographics, Facebook vs instagram.

Top 8 Facebook Demographics :-

1) Facebook users are 53% female and 47% male.

2) Average Facebook user has 155 “friends”.

3) 88% of online users of age 18-29are on Facebook, 84% of those 30-49.

4) Of  all the people on the internet, 83% of Women & 75% of Men use Facebook.

5) 62% of online Seniors aged 65+are on Facebook and 72% are between age 50-64.

6) 85% of Facebook’s Daily Active Users Come from Outside the US/Canada.

7) Monthly Active Users from Asia are 894 million.

8) 82% of college graduates are on Facebook.

Top 8 Instagram Demographics :-

1) 68% of Instagram users are Females.

2) 59% of internet users between the ages of 18 and 29 use Instagram and 33% of internet users between the ages of 30 and 49 use Instagram

3) 77.6 million Instagram users are from the US.

4) Instagram is used by 31% of American women and 24% of men.

5) 80% of Instagram users come from outside the U.S.

6) 32% of all Internet users are on Instagram.

7) 38% of female internet users use Instagram and 26% of male internet users use Instagram

8) Six in ten online adults have Instagram accounts.

Read also :-Top 25 most popular website in the world

Financials facts, Facebook vs instagram. 

Top 5 Facebook Financials facts 

1) Facebook has over 5 million advertisers as of 2017.

2) 93% of marketers use Facebook advertising regularly.

3) The Average CPC for Facebook Ads Is $1.72,

4) The Average CTR for Facebook Ads is 0.9%, and Average CPM is $7.92.

5) Facebook’s share in the globaldigital advertising market is 19.7%.

Top 5 Instagram Financials facts

1) Instagram’s Mobile Ad revenue is expected to hit $7 billion in 2018.

2) An estimated 71% of US businesses are on Instagram in 2018.

3) Instagram Now Has More Than 1 Million Monthly Advertisers and 8 Million Business Profiles.

4) 78% of Influencers Prefer Instagram for Brand Collaboration.

5) User-Generated Content Has a 4.5% Higher Conversion Rate.55.4% of Influencers use Instagram Stories for Sponsored campaigns.

Fun Facts, Facebook vs instagram

Top 10 Facebook Fun Facts,

1) 5 billion comments are left on Facebook pages monthly.

2) 42% of customer service responses happen during thefirst 60 minutes.

3) The Facebook like button has been pressed 1.13 trillion times.

4) Facebook Gets Over 8 Billion Average Daily Video Views.

5) 85% of Facebook users watch videos with the sound off.

6) Facebook is available in 101 languages with over 300,000 users helping in translation.

7) 20% of videos are Live Broadcasts.

8) 350 Million photos are uploaded every day,with 14.58 million photo uploads per hour, 243,000 photo uploads per minute, and 4,000 photo uploads per second.

9) Captioned video ads can increase video view time by an average of 12%.

10) in every 60 seconds on facebook,
317,000 status updates
400 new users
147,000 photos uploaded
and 54,000 shared links.

Top 8 Instagram Fun Facts

1) More than 50 Billion photos have been uploaded to Instagram so far.

2) Photos With Faces Get 38% More Likes.

3) Posts with at least one hashtag average 12.6% more engagement.

4) Posts With a Location Get 79% More Engagement.

5) The most popular hashtags on Instagram are #Love, #Instagood, #Me, #Cute, and #Follow.

6) Instagram influencers are charging up to $100,000 for a sponsored post.

7) 50% of Instagram Captions & Comments Contain Emojis.

8) Brazil ranked second in female user share, the country is home to the largest total Instagram user base in Latin America and second worldwide.

Learn more :- www.dreamgrow.com/Instagram vs Facebook: Which Can Boost Your Business More?